"Using the power of sport as a tool for social change"
The Laureus Sport for Good Foundation's goal is to help young people overcome the limitations imposed by challenging social issues including poverty, homelessness, war, violence, drug abuse, discrimination and AIDS. To do this Laureus supports and assists a worldwide programme of sports related community projects that have been working to educate children, protect the vulnerable from illness and even bring people from divided communities together in friendship for over ten years.
This mission was inspired by the words of Laureus Patron, Nelson Mandela. At the very first Laureus World Sports Awards in Monaco 2000, he said: "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”