What we do

Laureus believes sport can change the world for the better.

Making this belief a reality, the Laureus Sport for Good Foundation offers sports projects across the world invaluable support in three forms: funding, training and strategic advice. This helps ensure that each project can provide the best possible opportunities to promote social change within their communities.

Ever since the very first project Laureus supported back in 2000, the Mathare Youth Sports Association in Kenya, the building of a strong family of programmes has also been of great importance to the Foundation.

This is because Laureus understands how much can be learnt toward tackling the world’s worst problems such as youth violence, HIV/AIDS and lack of education when people work together and learn from each other.

This makes the many projects supported by Laureus something so much greater than just the sum of its parts.

And it is by working hand in hand in this spirit of teamwork that the power of sport is being used so effectively to bring a positive change to young people the world over.