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Fight With Insight - Johannesburg, South Africa
Fight With Insight - Johannesburg, South Africa
Fight With Insight is a boxing project based in the southern suburbs of Johannesburg for young offenders who have completed their diversion programme - an element of the South Afri... (More)
International Platform on Sport and Development


Hugo Porta at Ciudad Oeste, Argentina


Academy members at Special Olympics, China


Michael Johnson MYSA, Kenya

Using the power of sport as a tool for social change

The Laureus Sport for Good Foundation was founded in 2000 by Daimler and Richemont and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and Vodafone. It celebrates the universal power of sport to bring people together as a force for good and uses the passion that sport inspires to effect social change across the globe.

Based in London, the Laureus Sport for Good Foundation is a registered UK charity (Charity No. 1111364).

The Laureus Sport for Good Foundation is an apolitical charitable initiative that uses the positive influence of sport to tackle society's most pressing challenges around the globe, supporting projects on every continent.

According to Academy member Boris Becker, the secret and the strength of sport is that “it has its own rules, it knows no skin colour, no religion, no boundaries.”

Projects worldwide striving to improve the lives of hundreds of thousands of individuals are supported by the Global Foundation and a growing network of subsidiary National Foundations in Argentina, France, Germany, Italy, South Africa, Spain, and the United States.

There is much work to be done and as Academy member Nawal El Moutawakel said, “We cannot change the world overnight but we can start one playing field at a time.”



Participants from Magic Bus, India


Steve Waugh at Indigenous Sports Program, Australia


Marcel Desailly at MYSA, Kenya

Mission

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” Nelson Mandela, Laureus World Sports Awards, Monaco 2000.

The vision of the Laureus Sport for Good Foundation as elaborated above by Laureus' Patron Nelson Mandela is "Sport has the power to change the world."

Its mission is to use the power of sport to address social challenges through the support of sports-related community development initiatives, using sport as a tool for social change.

Edwin Moses, the Foundation's Chairman, summed up Laureus' bold mission with the following words: "As long as there are people on the ground who are inspired enough to give up their time to set up these projects, you'll find Laureus there to support them. Wherever you look, you'll see Laureus Academy members striving to establish new projects, whether it’s Emerson Fittipaldi in Brazil, Morné du Plessis in South Africa, Hugo Porta in Argentina, Boris Becker in Germany or Kapil Dev in India. These are men and women who achieved what they did in sport because they never gave up. That energy and drive now goes into Laureus, and the beneficiaries are underprivileged youngsters around the world."

The Laureus Sport for Good Foundation's objective is to help young people overcome the limitations imposed by challenging social issues including poverty, homelessness, war, violence, drug abuse, discrimination and AIDS.


Board Structure

The Laureus Sport for Good Foundation Board is composed of the following members and trustees:

Members:

  • Alan Grieve, Director of Corporate Communications, Richemont International Ltd
  • Dr Olaf Göettgens, Vice President Brand Communications Mercedes-Benz Cars (Resigned effective 31st October 2008)

 

Trustees:

  • Edwin Moses, Chairman of Laureus Sport for Good Foundation and Laureus World Sports Academy
  • Boris Becker, Vice-Chairperson of Laureus World Sports Academy
  • Dr Olaf Göettgens, Vice President Brand Communications Mercedes-Benz Cars
  • Guy Sanan, Chief Executive Officer Laureus World Sports Awards Ltd.
  • Dame Tanni Grey-Thompson

 

Company Secretary:

Nicholas Garside, Financial Controller, Laureus World Sports Awards Ltd.