About Laureus

Laureus promotes the use of sport as a tool for social change and celebrates sporting excellence.

Laureus's core concept is simple, brilliant and daunting: to create global awards that recognise the achievements of today's sports heroes; to bring sportspeople together; united in achievement but divided by sporting code and then, once that community is brought together, put their reach and the support and investment of Laureus's Founding Patrons and Partners to work by supporting a message that can help social projects around the world who are using sport as a tool for social change. That message, simply, is Laureus Sport for Good.

Laureus comprises the Laureus World Sports Awards, the Laureus World Sports Academy and the Laureus Sport for Good Foundation. Collectively, these three elements form the essence of Laureus, harnessing the power of sport to promote social change and celebrating sporting excellence.

Laureus celebrates the universal power of sport to bring people together as a force for good, passionately embodying the very spirit of sport – the pursuit of excellence, overcoming challenges, celebrating achievement and excellence, and winning against the odds.

The Laureus World Sports Awards is the annual celebration of that achievement, when athletes from across the sporting spectrum are judged by the world's media and the legends of the Laureus World Sports Academy and the work of the Laureus Sport for Good Foundation is showcased.

Laureus uses the power of sport to help tackle pressing social challenges through a worldwide programme of sports related community development initiatives funded and supported by the Laureus Sport for Good Foundation.

Laureus attracts groups of people who share a belief in the power of sport to break down barriers, to engage with others and to change the world for the better. It seeks to inspire hope and positive change for children around the world using sport as a unique social vehicle.

It is a magical concept that affects all that it touches. It brings people together and unites them - for sport is a universal language that unites and inspires.

Laureus speaks that language through the integrity of the Laureus Academy members, the work of the Laureus Sport for Good Foundation and its projects around the world and the celebration of the Laureus World Sports Awards.