In the aftermath of apartheid, sport has proved a powerful tool in uniting South Africa. Johannesburg Cubs was set up to bring children of different races, cultures, classes and beliefs together. The vision of the programme is to create an environment free from any form of discrimination.
Disadvantaged, mostly black participants, are chosen from the 2,500 school children actively involved in Gauteng Cricket Board development areas. Privileged, mostly white participants, are recruited via parents and are assisted with integration and social awareness by project leaders.
The split between the two groups is kept at 50:50. And, by playing sport together and travelling to each group’s home area, integration and social awareness is directly encouraged.
The Laureus Sport for Good Foundation South Africa funds the social development aspect of the project, with special focus on racial integration through cricket, and social upliftment of the disadvantaged children, which includes educational development and allows them to enjoy experiences which they would not normally encounter. The funding also assists in the recruiting of more young people to attend the project from poorer communities.