Mercedes-Benz is the inventor of the car – and has been shaping its future with a passion for mobility and movement since 1886. Like no other automotive brand, Mercedes-Benz links contemporary luxury and distinctive style with sustainable mobility and social responsibility.
This approach and systematic striving to create a better world has connected Mercedes-Benz with sport for decades. The company has been deeply involved in sport at both professional and amateur levels for many years and has established itself as a reliable partner in the fields of motorsport, football, golf, equestrianism and tennis.
Mercedes-Benz co-founded Laureus and its partnership has now become the most important aspect of the brand's social commitment. Laureus Sport for Good and Mercedes-Benz work together to offer disadvantaged young people all over the world a future: through sport the children discover their strengths and learn to bring out the very best in themselves – important experiences from which they stand to benefit throughout their life.
Laureus and Mercedes-Benz complement one another perfectly, as they share the same values and belief in the power of passion, determination and perseverance. Mercedes-Benz uses these key values in the development of automotive innovations, while Laureus uses sport to teach young, disadvantaged people these qualities.