Introduction to Laureus

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Laureus is a global movement that celebrates the power of sport to bring people together as a force for good. 

The first Patron of Laureus was Nelson Mandela.  At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.  Sport can create hope where once there was only despair.  It is more powerful than governments in breaking down racial barriers.”

This has become the philosophy of Laureus, the driving belief behind all we do.

Laureus combines Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good.

Laureus was founded by Richemont and Daimler and continues to be supported by them along with Mercedes-Benz, IWC Schaffhausen, Allianz and other partners. 

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