JUST CHALLENGE RAISES OVER $350,000 USD FOR LAUREUS SPORT FOR GOOD

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March 14, 2018 

Just Challenge, an exciting new organisation that delivers life-changing adventures for people of all abilities, has executed its inaugural challenge into the Indian Himalayas, raising an incredible $350,000 USD for Laureus Sport for Good Foundation.

‘Challenge Himalayas’ brought together 100 people from around the world to trek 53KM, ascending over 2,700M, in aid of charity. Participants represented a wide range of nationalities, ages and organisations from around the world.

James Westwood, Managing Director of Goldman Sachs, and a participant of the challenge, said: “The challenge brought together 100 people from around the world who started as strangers and have since become friends. Out of our comfort zones, there was no judgement. We had real conversations, meaningful experiences, laughter, tears and formed bonds that just would not be possible elsewhere”.

The challenge was led by Kenton Cool, world record-breaking mountaineer who has summited Mount Everest 12 times. Reflecting on the experience, Cool said:  “100 people just completed the Just Challenge trek in the Himalayas raising over $350,000 for Laureus Sport for Good. It has been an incredible few days and the highlights are too many to mention. The atmosphere was brilliant and I can’t wait for the next one.”

Laureus Sport for Good is a charity that uses sport to help young people around the world overcome violence, discrimination and disadvantage. Working with more than 100 programmes in 35 countries, Laureus Sport for Good believes that sport has the power to change the world. Magic Bus, one of the largest poverty alleviation programmes in India works with 400,000 children and 9000 trained volunteer mentors across India, was the main beneficiary of the funds raised.

Challenge Himalayas raised the most amount of money a Laureus Sport for Good participation event has ever generated.

Michael Vaughan, former England cricket captain and Laureus Ambassador, also took part in Challenge Himalayas. He was so inspired, he has already expressed an interest in another challenge in 2019. Vaughan said: “It’s been a great few days and everyone on the trip has done a tremendous job. But more importantly we’ve raised so much money for Laureus and much of that is going to Magic Bus here in India which will make a massive difference.”

Just Challenge was formed in direct response to the growing demand across Asia by an increasing number of innovative individuals and businesses who wanted to find a completely new way to engage and inspire employees, clients or leaders whilst raising funds for those in need.

Lucy Bennett-Baggs, Founder and CEO of Just Challenge says “Our inaugural challenge into the Himalayas was an enormous success and the amount raised for charity has surpassed all our expectations. Whilst Challenge Himalayas was open to the public, most our challenges are individually designed for corporates to respond to their business objectives. We’re working with some of the leading organisations in the world to deliver challenges for their employees, clients and/or leaders. We are really excited to be delivering life changing experiences that not only develop individuals, but also raise funds for those much less fortunate than ourselves”.

Just Challenge will launch their next challenge, open to the public, in April 2018.
 

Just Challenge

Just Challenge delivers life changing adventures, for all abilities, with impact and meaning. They provide companies with the opportunities to engage employees, clients and/or leaders through physical challenges. They believe those that contribute to society and nurture their people will be the ones to prosper. Just Challenge design and deliver bespoke experiences focusing on four pillars; employee engagement, corporate social responsibility, client relationships and leadership development.