The above brands feature in the Index for their best-in-class sport for good campaigns and purpose-led initiatives implemented over the past 18 months. For example, medical technology company Hologic, the WTA’s official health partner and equality champion, has been recognised for its efforts to advance women's health worldwide, while DXC Technology features for its work to deliver technology-based educational programmes to young people in partnership with the Manchester United Foundation. Cycling apparel brand Rapha is included on the Index for its support for grassroots programmes aimed at boosting female participation and representation among marginalised groups, while TikTok has been recognised for its Swipe Out Hate campaign around the 2023 Six Nations.
This year’s 18-member judging panel included: Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships, Google; and Omar Mitchell, VP, Sustainable Infrastructure & Growth Initiatives, National Hockey League.
The panel also consisted of senior representatives from a diverse range of major brands and organisations including: 5T Sports Group, Formula E, WTA, Sky, The Sport Ecology Group, Right Formula, Comic Relief US, OS Studios, Wasserman’s The Collective, and Pledgeball.
Sean Fitzpatrick, Chairman of Laureus Sport for Good, said: "Congratulations to each of the 30 brands listed on this year's Laureus Sport for Good Index, recognised for addressing societal and ecological issues around the world through the power of sport. We launched the Index in 2021 to move the conversation forward around the role sport can play in wider society, and it's inspirational to see both the new brands listed, and those brands continuing to place sport for good at the heart of their campaigns in innovative ways. This year's Index is another opportunity for us to celebrate best practice of global brands who place sport for good at the heart of their purpose-driven platforms. Their values reflect the Laureus mission of using sport to change the world."
Michael Long, Editorial Director, SportsPro, added: “At SportsPro, our mission is to help businesses tell their stories, connect executives across the world of sport, and inspire innovation within the industry by shining a light on best practices. Through our partnership with Laureus, we want to ensure brands who invest in sport for good initiatives get the recognition they deserve and continue to use their reach and influence to push for progress in all its forms.
“That’s why we joined forces with Laureus on the Sport for Good Index: to celebrate the positive impact brands can have on society through their investments in sport, with a focus on commitment, creativity and commercial viability. Since 2021, brands hailing from diverse industry sectors have been recognised for their exemplary campaigns, projects and initiatives, and we’ve been heartened to see the great work so many companies are doing in the sport for good space.”