AMANDLA is an international social enterprise based in South Africa and Germany. AMANDLA’s mission is to create safe spaces that bring together the power of football and learning to empower youth and change lives. At the heart of the organisation’s work lies the award-winning approach to youth development: the Safe-Hub® Social Franchise Model. It is designed to disrupt cycles of poverty, unemployment and inequality, especially for young people growing up in disadvantaged communities. AMANDLA’s vision is a world where all young people access equal opportunities, strive to realise their full potential and dare to dream.

A Safe-Hub® is a physically and emotionally safe space for young people. Here, they can access services, opportunities and support from strong role models through a football-based after-school programme with a special focus on health, education, and employability. As a platform for innovative youth development, the Safe-Hub infrastructure provides a campus for local NGOs, government and service providers, making each Safe-Hub an innovative collaboration place with only one main focus: holistic support for young people, their families and the community.
A Safe-Hub includes an Artificial Turf Football Field connected to a Youth Café, Training Academy, ICT & eLearning Centre, Transversal Office Spaces, Psychosocial Support Centre and Commercial Spaces for young entrepreneurs. Diverse and integrated income and funding streams ensure financial sustainability of Safe-Hub operations.
As a registered trademark of AMANDLA, Safe-Hub is an internationally acclaimed youth and community development-focused social franchise model. The model has been endorsed as a best-practice by the United Nations and has won numerous international awards for its ground-breaking impact on the reduction of violence and improvement of education results in South Africa.
To replicate the Safe-Hub Model’s quality and proven impact, the Safe-Hub Campaign has set out to implement the largest youth development project in South Africa. Through its social franchise model, AMANDLA seeks to replicate Safe-Hub’s impact in a scalable and cost-effective way. To support Safe-Hub expansion across South Africa, the campaign will activate capacity building and skills-development training to empower and upskill local staff through its enabling entity, the AMANDLA Academy.
Laureus SA co-funds components of the EduFootball Programme at AMANDLA’s Safe-Hub® in Diepsloot (Gauteng) which will serve as a blueprint model and training site for other Safe-Hubs as they scale.

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