LAUREUS SPORT FOR GOOD CITIES
EMPOWERING COMMUNITIES TO MAKE CHANGE
EMPOWERING COMMUNITIES TO MAKE CHANGE
- Crime and Violence: Sport can provide a positive alternative to crime and violence by engaging young people in constructive activities and offering them a sense of belonging.
- Lack of Education: Sport can be used to improve educational outcomes by promoting school attendance, enhancing cognitive skills, and providing opportunities for learning outside the classroom.
- Unemployment: Sport-related programs can provide young people with valuable skills and training that can improve their employability.
- Health Problems: Sport promotes physical activity and healthy lifestyles, which can help to prevent and manage various health problems.
2024 marks the 10th anniversary of the establishment of ‘Sport for Good Cities’. The concept originated from Laureus Sport for Good’s capacity as a convening partner; bringing together social programmes working in the same areas of a city with a view to making a positive impact on young people’s lives.
Through shared experiences, best practice and a collaborative approach, the aim has been to create a coalition of sports-based community programmes and to amplify their individual impact through a collective approach.
Engaging a variety of groups – from local government to youth groups; sports clubs and other charitable organisations – each Sport for Good City amplifies the community voice, focuses attention on the issues impacting the locality and puts into practice the solutions which fit the place, the people and the time.
This approach is based on a belief at the heart of Laureus Sport for Good, that local people are best placed to identify the problems their community faces – and to deliver the solutions to solve them.
Since its origins in New Orleans, in 2014, the Sport for Good Cities concept has spread around the USA – with New York, Chicago and Atlanta being joined by London, Paris, Delhi and Hong Kong, China.
The image above shows how our Sport for Good Cities approach differs from traditional funding. 'The Drop' is the conventional method for funders, where decisions are taken prior to engagement or guidance from the local community. 'The Scaffold' approach is how Sport for Good Cities works, where the community identify the social issues that need addressing, and Laureus provide the structure through funding and capacity building support.
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