Since its founding in 2010, it has worked in communities nationwide to place sport-based youth development (SBYD) trained coaches in programmes and to also train entire communities of coaches in the SBYD methodology. 

The programme’s key components include:

1) building a workforce of coaches who have the capacity to deliver sports programming that is intentionally designed to help young people develop eight specific character traits, called High Impact Attributes (HIAs), that are proven by research to improve healthy decision-making

2) placing these coaches with high-quality community-based organizations to expand their capacities to offer physical fitness activities to more youth, with enhanced health outcomes for participants.