The learnings from this report will be used to help develop the Model City London programme which is ongoing and diversifying, building on the experiences and impacts of the pilot, as well as inform the development of the Sport for Good Cities initiative which continues to make an impact across the world, now supporting communities in Paris, Delhi and Hong Kong to create positive change through sport.
Adam Fraser, Chief Executive of Laureus Sport for Good, said: "The success of Model City London during this pilot phase – both on a local level in partnership with the Mayor of London and Nike, and as part of our global portfolio of 'Sport for Good Cities' recognised by the World Health Organisation – gives everyone at Laureus not just pride in what has been accomplished, but huge belief in what will come in the future.
“The partnerships and coalitions that have been formed are incredible to see and even more inspirational given that they have been formed and sustained during the pandemic. They are the leaders of this work and we are proud to have supported them through this initial phase, and as the Model City London initiative takes its next steps.”
You can read the full evaluation and learning report here
, alternatively the shorter summary report can be accessed here
The first Sport for Good City was New Orleans in 2014, followed shortly by Atlanta, New York and Chicago. Following London as the first city outside the USA, the initiative has spread globally to Delhi, Paris and Hong Kong.
ABOUT THE PARTNERS:
Mayor of London
‘The Mayor of London believes in the power of sport to transform lives and bring communities together. Sport Unites
is the Mayor of London’s flagship community sport programme, which was launched in 2018. At the heart of the Mayor’s approach to sport in London is his belief in the power of sport to tackle social issues, transform communities, and improve Londoner’s wellbeing. Sport Unites supports the Mayor’s long-term vision for London to be the most active and socially integrated city in the world.’
Nike Social & Community Impact
We believe in the transformative power of sport to help move the world forward and create change. To help create a more equitable and inclusive world, we’re tackling systemic inequality through our commitment to getting kids active and building inclusive communities. We’re empowering adults to welcome all kids to play through community partnerships and coaching resources. And we’re teaming up with organizations and our employees around the world – to rewrite the playbook so everyone can win in life. We invite you to learn more about our Social & Community Impact work as part of Nike’s Purpose
National Development Team for Inclusion (NDTi)
is the evaluation and learning partner for Model City London. It was commissioned to work with all the partners to develop and use a community-led vision and outcomes framework to assess what happened and to record the changes that occurred as a result for local people and the coalitions.