The elegant polo shirt, in dark blue or orange, carrying the Laureus name and the bold number ‘1’, will be worn by members of the Laureus World Sports Academy, a unique collection of 47 of the greatest sportsmen and women in the world. Chinese characters on the back of the shirt spell 'Laureus' in Chinese.
The new shirt was launched in the shadow of world-famous Big Ben and overlooking Parliament Square, at Central Hall, Westminster, where the Laureus Awards Ceremony will be held tomorrow evening (February 6).
Three-time Wimbledon winner Boris Becker said: “This is an extremely cool fashion item with a wonderful humanitarian purpose. On behalf of Laureus, I would like to thank Shanghai Tang for producing this shirt and for their generosity in helping the Laureus Foundation to fund its work.”
Laureus Academy Members, including Boris, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Michael Johnson, Martina Navratilova and Gary Player, volunteer their time to work for the charitable Laureus Sport for Good Foundation which supports sports-based projects which have helped more than one-and-a-half million young people since 2000.
The shirt is available for purchase online at www.shanghaitang.com and at Shanghai Tang boutiques in New York, Las Vegas, London, Singapore, Frankfurt, Moscow, Hong Kong and selected Chinese stores. Part of the proceeds will be donated to the Laureus Sport for Good Foundation.
Since its inception in 1994, Shanghai Tang has been the pioneering luxury lifestyle brand from China. With its mission as the global ambassador of contemporary Chinese Chic, Shanghai Tang interprets Chinese culture and craftsmanship with vibrant sophistication. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 45 boutiques in the world’s most prestigious shopping districts.