December 19, 2017
Laureus, the global movement which celebrates the power of sport as a force for good, has appointed Seven League to drive its social media strategy in the build-up to the Laureus World Sports Awards in February.
Richard Ayers, CEO of Seven League, said: “We have always believed very strongly in the power of sport for good in society. For this reason more than any other we are proud to add Laureus to our list of clients. We look forward to using our vast experience in digital strategy, social media, and data-led content planning, to help this world-renowned organisation use the platform it has to connect with people.”
Laureus Sport for Good supports more than 100 sports-based community programmes in 35 countries to combat social challenges facing children and young people, such as violence and crime, discrimination, lack of education, unemployment and preventable diseases. Its vision is to use the power of sport to end violence, discrimination and disadvantage.