Laureus Sport for Good expands partnership with H&M's Move Together programme

Laureus is proud to partner with H&M Move on the expansion of its Move Together programme through a two-year collaboration in Paris. 
Building on the strength of their partnership in Italy, where they have inspired youth with activities led by Brand Movers Nadia Nadim and Zlatan Ibrahimović, ‘Sport for Good City Paris’ aims to further promote physical activity, gender equity and inclusion among young people.

H&M’s Move Together community program was launched to encourage youth to incorporate movement into their daily lives, fostering the sense of community and building confidence. In Italy, the program illustrated how the power of moving together can bring positive change for example through inspiring events led by athletes and H&M Move’s Brand Movers Nadia Nadim, a professional AC-Milan footballer and refugee advocate, and Zlatan Ibrahimović, a renowned Swedish football player, who are both committed to giving back. These activities have not only promoted physical fitness but also created togetherness among the youth. 

Launched in 2014 in New Orleans, Laureus’ Sport for Good Cities’ initiative unites social programmes working in the same areas of a city to use sport to make a positive impact on young people’s lives and their community. Alongside New Orleans, Paris is joined by New York, Chicago, Atlanta, London, Delhi and Hong Kong, China as cities implementing the ‘Sport for Good City’ concept.  
The new Move Together partnership in France will kick off during this Summer by focusing on the Paris-based organisations Paris Basket 18 and Futbol Mas France. Paris Basket 18 supports over 3,500 young girls to play basketball and, beyond sports, provides educational support including academic monitoring in partnership with local schools and public speaking workshops.

Futbol Mas France delivers multi-sport sessions and cultural activities across several projects all focused on the inclusion of the underrepresented youth, refugees and migrants. In 2023, Futbal Mas France supported 567 young kids between 6 and 17 years old. 

Laureus Sport for Good, known for its extensive experience in using sport to transform the lives of young people, will collaborate closely with H&M Move to support these two programs, strengthening the wider Sport for Good City Paris initiative.

"Using the power of sport to make lasting positive change in communities around the world is at the heart of Laureus Sport for Good, and that requires collaboration and partnerships," said Ned Wills, Chief Executive of Laureus Sport for Good.

"I'm proud of our great collaboration with H&M Move in Italy, and excited about the collective impact we have this year in Paris. Together, we're strengthening the work of Sport for Good City Paris, encouraging inclusion, building stronger communities and getting more young people moving through sport.”

“At H&M Move, we believe in the power of movement to bring people together and create positive change,” said Diana Amini, Head of H&M Move Together Community Program.

“Our collaboration with Laureus Sport for Good in Italy has shown us the profound impact that sport can have on young lives. We are excited to extend this initiative to France, providing more opportunities for youth to remove barriers to sport, build confidence, and connect with their communities.”

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