Spirit of Sport: the big names with a big mission

Laureus’ flagship year-round digital and TV magazine show returns for a ninth series of showcasing the best of sport to audiences around the world.
The new season of Spirit of Sport builds on the success of the previous episodes, driven by Laureus’ unique access to the world’s greatest athletes, sporting events and the heartfelt, emotional stories of Sport for Good. The show continues to land exclusive and extraordinary interviews with the biggest names in sport is aiming for the stars once again. 

Last season’s return of Spirit of Sport ended with an exclusive interview with Carlos Alcaraz, the newly-crowned men’s Wimbledon champion, who spoke about his rise to the top of the sport and talked us through some of his biggest moments from 2022 – a year that added to his list of accomplishments the Laureus World Breakthrough of the Year Award.

But that was only the last in a series of unforgettable interviews. The Spirit of Sport return also featured Lionel Messi, speaking about his World Cup win with Argentina and being named the Laureus World Sportsman of the Year; Simone Biles, who spoke not just about her achievements in the gymnasium, but also the mental health issues that she has faced during her game-changing career; Steve Kerr, the coach of the Golden State Warriors, spoke in depth about his campaigning work around gun safety in the United States, and what he was feeling as he gave an impassioned press conference in the wake of a mass shooting that was shared by millions of people all over the world.

It is this combination of elite sport and the social impact its stars can have that makes Spirit of Sport unique. It’s the reason champions such as Lennox Lewis, Tom Brady, Naomi Osaka and Mark Spitz want to tell their stories to Spirit of Sport
And ahead of a new season, there are already some big names from the world of sport on the bill. They include two of the architects of Argentina’s victory in Qatar – the Manchester United defender Lisandro Martinez and Lionel Scaloni, the coach who guided the Albiceleste to their third world title; Sebastian Coe, a founding Member of the Laureus World Sports Academy; and Eileen Gu, an Olympic champion in freestyle skiing and a voice for a new generation of socially-aware young athletes.

Spirit of Sport is about far more than elite athletes – in the last season, it featured reports from over Sport for Good programmes supported by Laureus around the world, as well as in-depth features on extraordinary adventures including a man attempting to run the length of Africa. 

And it is about far more than conventional broadcasting. As well as distribution on television across the globe, the stories from Spirit of Sport provide engaging short content for Laureus’ network of social media channels, which often include collaborations with the athletes themselves. 

Spirit of Sport is the show that the biggest names in sport want to talk to – whether they are the legends of the Laureus World Sports Academy or the champions of today. That’s because only Spirit of Sport combines the dramatic, emotional stories at the heart of sport with the transformative work of the Laureus Sport for Good movement all over the world.  

So, find Spirit of Sport on TV, online and on social and digital channels, and don’t miss another season of unique, compelling, sporting stories from around the world. 

Email Sign up

Email Sign-up

Sign up for all things Laureus

Get regular updates throughout the year