March 28, 2012
Super model Bar Rafaeli and tennis legend Boris Becker chose the heart of London to unveil a new polo shirt designed by fashion house Shanghai Tang in support of the mission to use sport as a tool for social change and to help improve the lives of children around the world.
The elegant polo shirt, in dark blue or orange, carrying the Laureus name and the bold number ‘1’, will be worn by members of the Laureus World Sports Academy, a unique collection of 46 of the greatest sportsmen and women in the world. Chinese characters on the back of the shirt spell 'Laureus' in Chinese.
Three-time Wimbledon winner Boris Becker said: “This is an extremely cool fashion item with a wonderful humanitarian purpose. On behalf of Laureus, I would like to thank Shanghai Tang for producing this shirt and for their generosity in helping the Laureus Foundation to fund its work.”
The shirt is available for purchase online at www.shanghaitang.com and at Shanghai Tang boutiques in New York, Las Vegas, London, Singapore, Frankfurt, Moscow, Hong Kong and selected Chinese stores. Part of the proceeds will be donated to the Laureus Sport for Good Foundation.
Since its inception in 1994, Shanghai Tang has been the pioneering luxury lifestyle brand from China. With its mission as the global ambassador of contemporary Chinese Chic, Shanghai Tang interprets Chinese culture and craftsmanship with vibrant sophistication. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 45 boutiques in the world’s most prestigious shopping districts.