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"Time for Sport"

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Ahead of the 17th Laureus World Sports Awards, hosted in Berlin, IWC Schaffhausen presented the Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation”. The timepiece, limited to 1,500 watches, marks the tenth special edition to be launched by the Schaffhausen-based luxury watchmaker as part of its commitment to Laureus Sport for Good. The winning design from last year’s IWC children’s drawing competition is engraved on the case back.
This special engraving is a reminder that a portion of the proceeds from sales goes to Laureus to help support its social projects.
Laureus Sport for Good believes that sport can have a positive impact on the lives of young people around the world. Since 2006, IWC Schaff­hausen has been supporting Laureus on an annual basis by launching a special watch in aid of the cause.
Our cooperation with Laureus forms one of the cornerstones of our commitment to social responsibility. Laureus Sport for Good, and its ambassadors from the world of professional sport, are tirelessly and passionately dedicated to improving so­ciety. I am proud that we have been able to support this important and necessary work for the tenth year running with a special edition”, said Georges Kern, CEO of IWC Schaffhausen.
This year, the timepiece of choice is a model from the Portofino family. The Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” (Ref. IW459006) is limited to 1,500 watches worldwide. The dial and the moon phase display feature the unmistakable Laureusblue, lending the timepiece an extraordinary plas­ticity and depth. The hour indices are complemented by 12 diamonds, which combine with the blue alligator leatherstrap from Santoni to give the timepiece a very elegant overall look. With a case measuring 37 millimetres in diameter, this watch is also suitable for watch lovers with slender wrists. It is driven by the automatic 35800-calibre move­ment with a power reserve of 42 hours.
In addition to their distinctive blue colour, another characteristic feature of the Laureus special editions is the engraving on the case back. Each year, IWC organizes a drawing competition for children and adolescents in the context of Laureus Sport for Good’s projects. An expert jury then reviews all the entries to select the winning design to be engraved on the back of the watch.
For the tenth special edition in this series, the jury chose the drawing by 16-year-old Eleni Partakkifrom Cyprus. Her drawing on the competition theme “Time for Sport” shows girls and boys playingwith a ball. Eleni Partakki is a participant of PeacePlayers Inter­national Cyprus (PPI), a project that actively encourages Greek-Cypriot and Turkish-Cypriot boys and girls living in the divided Cyprus to play basketball together.