LitCam GmbH, a non-profit organisation focused on literacy and education, runs the Laureus-supported "Fußball trifft Kultur" programme, which provides football training to children in underprivileged schools to improve their reading, academic and social skills. The organisation is part of the Laureus-led, European Union-funded "Ich spreche Chancen" programme, which promotes cultural exchange through workshops, activities and outings in five cities, fostering integration and mutual understanding between children from third countries and their German peers.