New York, September 3, 2012
The US tennis Open received some very special visitors this weekend as 180 youngsters and coaches from Laureus-supported projects descended on the event to take part in the USTA’s annual Arthur Ashe Kid’s Day festivities.
Held at the Billie Jean King National Tennis Center in Flushing, NY was the scene of smiles and smashes as the Laureus Sport for Good Foundation USA and Global Partner Mercedes Benz USA hosted the group from local sports- based youth development organizations from all five NYC boroughs.
The kids and coaches came from the various Coach Across American projects that are supported by the Laureus initiative that provides 120 coaches and mentorship to 10,000 kids in local underserved communities throughout New York City in conjunction with the other Initiative locations of Chicago, Los Angeles, New Orleans and Miami.
Joining in the fun at the Kids Zone skills center and the Stadium concert featuring Carly Rae Jepson were MBUSA CEO Steve Cannon and VP of Marketing Bernie Glaser and VP of Customer Service Gareth Joyce. A highlight for the kids was the opportunity to meet Laureus Academy member Nadia Comaneci, who told the kids the importance of coaches in their professional sports careers, as well as in their personal lives.
A great time was had by all at this annual event honoring a Tennis pioneer and Legend, Arthur Ashe who embodied the spirit of giving back to the sport and the development of youth both inside and outside of tennis.