Back

OLYMPIC LEGEND EDWIN MOSES ANNOUNCES GRASSROOTS LEGACY PROGRAMME FOR MALAYSIA TO FOLLOW LAUREUS WORLD SPORTS AWARDS

moses_csr_online
OLYMPIC LEGEND EDWIN MOSES ANNOUNCES GRASSROOTS LEGACY PROGRAMME FOR MALAYSIA TO FOLLOW LAUREUS WORLD SPORTS AWARDS
 
  • Laureus World Sports Academy Chairman Edwin Moses reveals plans to work with Yayasan Rakyat 1Malaysia to benefit young Malaysians
  • Pictures of Edwin Moses at Kejohanan Bolasepak Piala Mamee 1Malaysia  available for Media use at: www.laureusarchive.com
  • "As the Laureus CSR Partner, Yayasan Rakyat 1Malaysia is pleased to work with the Laureus Sport For Good Foundation to leverage the power of sport” said Ms Ung Su Ling, Chief Executive Officer of Yayasan Rakyat 1Malaysia 
  • 15th Laureus World Sports Awards in Kuala Lumpur on March 26
  • Apply for media accreditation at http://accreditation.laureus.com
 
KUALA LUMPUR, February 22, 2014 – Olympic legend and Laureus World Sports Academy Chairman Edwin Moses has announced an innovative tie-up between Laureus and Malaysian charity Yayasan Rakyat 1Malaysia (YR1M) to benefit young people in Malaysia through the use of sport.
Moses made the announcement at the opening day of the finals of the Kejohanan Bolasepak Piala Mamee 1Malaysia football tournament in Kuala Lumpur, supported by YR1M, where he was guest of honour.
He pledged that the global Laureus Sport for Good Foundation, which currently supports more than 140 sports-based community projects in 34 countries, would develop programmes in Malaysia in collaboration with YR1M to deliver an ongoing legacy for the country, after the Laureus World Sports Awards, which are to be staged on March 26 in Kuala Lumpur.
YR1M is the corporate social responsibility partner of the Laureus World Sports Awards and will benefit from the vast reservoir of knowledge and experience in sport for development that Laureus can bring after 15 years of humanitarian activities, which have helped to improve the lives of young people all over the world.
 
Edwin Moses said: “I have been in Kuala Lumpur for three days now and been totally excited with everything I have seen. I know that the Laureus World Sports Awards next month will be one of the best ever, but Laureus is not just about the Awards. Our first Patron, the great President Mandela, told us ‘Sport has the power to change the world.  It has the power to inspire.  It has the power to unite people in a way that little else does’. 
 
“We are doing our best to use sport to change the world and improve people’s lives, as he wanted us to. I am really delighted that we will be working with such excellent partners as YR1M and we plan to extend our activities in Malaysia in the future and do what we can to make a difference in this country.
 
“At the Laureus World Sports Awards next month some of the greatest living sportsmen and sportswomen, who all believe in the power of sport to help individuals and communities, will be in Malaysia. They are the role models for countless young people around the world and like me they are looking forward to playing a part in this important work in Malaysia after the Awards.”
 
Ms Ung Su Ling, Chief Executive Officer of Yayasan Rakyat 1Malaysia said "As the Laureus CSR Partner, Yayasan Rakyat 1Malaysia is pleased to work with the Laureus Sport For Good Foundation to leverage the power of sport to reach out to youths and bring about positive social change through participation in sports.”
 
“We look forward to work with Laureus to bring its extensive know-how and network in this area to Malaysian sports bodies and grassroots organisations to enable them to implement more sports programmes to address social issues among Malaysian youths. Edwin Moses' visit today marks the start of what we hope will be a long-term relationship. Watching him in action will be an inspiration to our budding champions."
 
Yayasan Rakyat 1Malaysia is a charitable foundation dedicated towards benefitting Malaysians from all walks of life in line with the principles of 1Malaysia. The Foundation’s activities are geared towards engaging and helping Malaysians, particularly the less fortunate and those in need, and to equip them with building blocks to achieve a better quality of life. Towards this end, the Foundation focuses on three areas – Improving quality of life, Education and Sports.
 
The Kejohanan Bolasepak Piala Mamee 1Malaysia football tournament, is one of the elements of the sports programme, and has seen 1,440 players, age between 17 and 19 in 80 teams competing across the country. Now the top ten teams have reached the Grand Finals in Kuala Lumpar, which Moses attended. 
 
Edwin Moses is a member of the Laureus World Sports Academy, one of 46 living legends of sport, who volunteer their time to act as global ambassadors for the Laureus Sport for Good Foundation, whose mission is to use sport as the means to combat some of the world’s toughest social challenges facing young people today such as juvenile crime, gangs, HIV/AIDS, discrimination, social exclusion, lack of education, landmines awareness and health problems such as obesity. 
 
Proceeds from the Laureus World Sports Awards directly benefit and underpin the work of the Laureus Sport for Good Foundation. Since its inception, Laureus has raised over €60 million to support community sports projects around the world.
 
The 15th Laureus World Sports Awards recognise sporting achievement during the calendar year 2013. The winners, as voted by the Laureus World Sports Academy, the ultimate sports jury, will be unveiled at a globally televised Awards Ceremony staged at the Istana Budaya, Kuala Lumpur, Malaysia, on Wednesday, March 26. 
 
Six Nominees will be announced in various categories in Kuala Lumpur on February 26, exactly one month before the Awards Ceremony. These are Laureus World Sportsman of the Year, Laureus World Sportswoman of the Year, Laureus World Team of the Year, Laureus World Breakthrough of the Year, Laureus World Comeback of the Year, Laureus World Sportsperson of the Year with a Disability and Laureus World Action Sportsperson of the Year. The members of the Laureus World Sports Academy will then vote by secret ballot to decide the winners in each category.
 
 
 
Picture caption: Laureus Chairman Edwin Moses with members of Yayasan Rakyat 1Malaysia (YR1M) - Getty Images
 
For more information please contact:
 
LAUREUS 
Virginie Bernon
International Senior Media & PR Manager
Tel: +44 (0) 207 514 2841    
Photo Archive: www.laureusarchive.com
Follow us on Twitter @LaureusSport
Apply for media accreditation at http://accreditation.laureus.com
 
YR1M 
Tony Nathan
Acorn communications 
Tel: + 603 7958 8348
 
NOTES TO EDITORS
 
The first Patron of Laureus was Nelson Mandela.  At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where once there was only despair.” This has become the philosophy of Laureus; the driving force behind its work.
 
Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good.  Laureus is composed of three core elements - the Laureus World Sports Academy, the Laureus Sport for Good Foundation and the Laureus World Sports Awards - which collectively celebrate sporting excellence and use sport as the means to promote social change.
 
The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year.  The winners are selected by the ultimate sports jury - the 46 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today.  The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 120 countries and territories.   
 
The Laureus Academy Members volunteer their services as global ambassadors for the Laureus Sport for Good Foundation, which was set up to promote the use of sport as a tool for social change. The Foundation addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception, Laureus has raised over €60 million for projects which have helped to improve the lives of more than one-and-a-half million young people.
 
The mission of the Laureus Foundation is to use sport as the means to combat some of the world’s toughest social challenges facing young people today such as juvenile crime, gangs, HIV/AIDS, discrimination, social exclusion, landmines awareness and health problems like obesity. The Academy is supported in its work by the members of the Laureus Ambassadors programme, a select group of current and retired sportsmen and sportswomen who have achieved sporting greatness, plus non-sporting personalities who have made significant contributions to the sporting community during their careers.  
 
The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, Mick Doohan, David Douillet, Emerson Fittipaldi, Sean Fitzpatrick, Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Dan Marino, Edwin Moses (Chairman), Nawal El Moutawakel, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Gary Player, Morné du Plessis, Hugo Porta, Steve Redgrave, Vivian Richards, Monica Seles, Mark Spitz, Daley Thompson, Alberto Tomba, Steve Waugh and Katarina Witt.
There is a two-part voting process to find the winners of the Laureus World Sports Awards.  Firstly, a Selection Panel of the world’s leading sports editors, writers and broadcasters from over 120 countries votes to create a shortlist of six Nominations in various categories, including Laureus World Sportsman of the Year, Laureus World Sportswoman of the Year, Laureus World Team of the Year, Laureus World Breakthrough of the Year and Laureus World Comeback of the Year.  Then the members of the Laureus World Sports Academy vote by secret ballot to select the Award winners from the shortlist. The Laureus Academy Members also vote for the Laureus World Sportsperson of the Year with a Disabilityand the Laureus World Action Sportsperson of the Year, the Nominations for which are made by specialist panels.   
 
Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen.
 
Mercedes-Benz
Mercedes-Benz, the world’s oldest automaker, can look back on a unique tradition. It is the most valuable automotive premium brand which stands for quality, safety, comfort, design and sustainable mobility. Mercedes-Benz enjoys an excellent reputation, particularly in the field of safety. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. The Mercedes-Benz engineers will in the future consistently reinvent the automobile – with the same enthusiasm and innovation as Gottlieb Daimler and Carl Benz in 1886. Moreover, Mercedes-Benz has been actively supporting professional and amateur sport for decades and has become established as a dependable partner in the fields of motor sport, football, golf, horse riding and tennis.  Mercedes-Benz is a Global Partner of the Laureus Sport for Good Foundation. Since the beginning of the Foundation's operations in 2000, Mercedes-Benz has shared and supported the goals and values of this worldwide charity programme where sports play the core role in the fight against social issues - Laureus has become a vital element of the corporate social responsibility programme of Mercedes-Benz.
 
IWC Schaffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at its finest, combining engineering and precision with exclusive design. As a Global Partner since 2005 and as part of its corporate social responsibility, IWC is one of the driving forces behind the Laureus Sport for Good Foundation. Since 2006, the Swiss watch manufacturer has launched several limited editions in honour and support of the Foundation. These watches are destined to be collector's items as each edition features an exclusive engraving on the back based on a drawing by one child involved in a Laureus project. 
 
YR1M
Yayasan Rakyat 1Malaysia (the “Foundation”) is a charitable foundation to benefit Malaysians from all walks of life in line with the principles of 1Malaysia. The Foundation is geared towards engaging and helping Malaysians, particularly the less fortunate and those in need, and to equip them with building blocks to achieve a better quality of life. Towards this end, the Foundation focuses on three areas – Improving the quality of life of the less fortunate, Education and Sports.